Pars Tarava’s Participation in the “Iran Made 2025” Exhibition
Pars Zist Electromagnetic Company, operating under the brand name Pars Tarava, participated in the “Iran Made” exhibition from 13 to 16 December 2025 at the Permanent International Fairground of Tehran. Located in Hall 31 (Milad), Booth 48, the company hosted a wide range of specialized domestic visitors as well as international delegations. The focus of this presence was to introduce the company’s solutions in bio-electrical technology-based equipment, deliver practical demos, collect feedback from academic and laboratory communities, and initiate targeted discussions to expand both domestic and export collaborations.
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Introducing “Iran Made” and Pars Tarava’s Role
The “Iran Made” exhibition is one of the landmark events in the country’s technology and innovation ecosystem. It provides a platform that connects technology suppliers—knowledge-based companies and specialized equipment manufacturers—with key audiences, including research centers, laboratories, universities, clinics, investors, and market development organizations. Pars Tarava’s approach at the 13th edition of the exhibition in 1404 went beyond simple “product introduction” and specifically focused on field validation of products, building collaboration-focused dialogue, and defining commercialization pathways.
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Overall, Pars Tarava’s objectives for participating can be summarized in three key areas:
- Showcasing achievements and the product portfolio in the field of electrical/electromagnetic technology-based equipment for biological and therapeutic applications.
- Direct engagement with professional users (researchers, lab managers, university faculty, and healthcare specialists) to receive precise, practical feedback and identify real market needs.
- Creating regional and export collaboration pathways through negotiations with foreign delegations and visitors, emphasizing support capability, training, and after-sales service as essential conditions for sustainable market growth.
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Booth Design and Visitor Experience
Pars Tarava’s booth in Hall 31 (Milad), Booth 48 was designed around a clear narrative: “Turning technology into a usable tool for research and therapy.” The visitor journey was structured so that guests first encountered a brief introduction to the company and its field of activity, and then gradually moved into the product and equipment showcase.
The booth aimed to provide a professional environment with a clear layout, close-up equipment viewing, and sufficient space for specialized discussions. Products were arranged so that the main devices were placed at the focal point, while cuvettes and accessories were presented alongside them as “operational essentials.” This helped visitors view the offering not as a standalone device, but as part of a complete solution. Key messages emphasized in conversations and in the introductory materials (catalog/brochure) included:
- A focus on usability and ease of operation for laboratory and clinical users.
- Attention to performance stability and repeatable results (a common concern in biological applications).
- The importance of training, commissioning, and support alongside product sales.
- Product development driven by user feedback and market needs.
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Products and Equipment Showcased
At this edition of the Iran Made exhibition, Pars Tarava primarily focused on four product categories: electroporation device, electrochemotherapy device, cuvettes, and equipment/accessories.
Electroporation Device
Electroporation is a method that uses a controlled electric field to transiently increase cell membrane permeability, facilitating the entry of molecules (such as genetic material or laboratory compounds). At Pars Tarava’s booth, this device was introduced as a key tool for biological research, biotechnology, and laboratory work where repeatability is critical.
Practical advantages highlighted included:
- The ability to define a clear workflow for lab users (from preparation to execution).
- The importance of controllability and repeatability in hands-on use.
- Its role in reducing dependence on imported specialized equipment.
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Electrochemotherapy Device
Electrochemotherapy is a method that utilizes electrical pulses to increase the permeability of the target tissue, thereby enhancing the effectiveness of specific drugs in the treatment area. Points emphasized in discussions included:
- The device’s role at the intersection of technology and therapy, and the importance of protocol-based use.
- The need for close collaboration with clinical specialists to define practical use scenarios.
- The importance of documentation and providing supporting technical evidence.
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Cuvettes
Cuvettes—an essential consumable that significantly impacts electroporation quality—held a special place in the booth. Discussions highlighted that even with a suitable device, the quality, compatibility, and correct selection of cuvettes can directly affect the final outcome. Therefore, offering cuvettes alongside the device is considered, from both commercial and technical perspectives, a way to complete the value chain.
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International Engagements and Visits by Foreign Delegations
One of the standout aspects of Pars Tarava’s presence at Iran Made 1404 was discussions with foreign delegations and visitors from Armenia, Iraq, Uzbekistan, Oman, and Afghanistan. An analytical summary of these interactions shows that the main attraction for international counterparts was a combination of three factors: the solutions offered, competitive regional pricing, and the ability to provide support and training.
The main discussion points with these countries can be summarized as follows:
- Supplying a laboratory electroporation device and assessing its fit with the research center needs.
- Strong interest in commercial cooperation pathways, including local representation/distribution.
- Research applications, repeatability, and availability of technical/quality documentation.
- Market-entry requirements for each country.
- Training capability and the ability to supply equipment within logistical and operational constraints.
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Based on the negotiations, three follow-up action steps were defined:
- Preparing an export introduction package including a catalog, user manual, and warranty and support terms.
- Holding online technical-commercial meetings with interested parties to consolidate requirements.
- Defining legal/logistics pathways and evaluating target-market requirements (standards, licenses/approvals, local services).
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Visits by Iranian Delegations and Media Coverage
On the domestic side, Pars Tarava’s booth also welcomed a diverse group of visitors—from researchers, laboratory managers, and university faculty members to journalists and media representatives, who were among the booth’s special guests.
The nature of the questions revealed that local audiences were simultaneously seeking practical functionality and confidence in support. Alongside full explanations of device operation, our experts also provided information on warranty terms and after-sales service.
Key highlights from the discussions and feedback from Iranian delegations included:
- Questions about use-case scenarios, compatibility with project needs, and consumable requirements (especially cuvettes).
- Focus on the complete usage cycle, including installation, training, maintenance, and scheduling consumable supplies.
- Comparative evaluation and emphasis on documentation, research collaboration opportunities, and joint development capacity.
- Emphasis on the “domestic manufacturing capability” narrative, the commercialization pathway, and the importance of linking industry and universities.
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Conclusion
Pars Tarava’s participation in the “Iran Made 2025” exhibition can be evaluated as purposeful and reliable—a presence that both showcased product capabilities and generated real-world input for market development and product development decisions.
For Pars Tarava, “Iran Made 2025” was not merely an exhibition event; it was a focal point for aligning technology, market, and professional trust. We hope to sustain this momentum in the future through participation in other specialized exhibitions and through continued connection with you—our valued supporters and interested partners.
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